Operational Planning
Event Operations Manual
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SWOT Analysis Questions

The following sample SWOT questions may assist in evaluating your organisation on four levels:

SWOT Sample 1: "Our Organisation"

  1. What expertise and skills do the staff and /or management committee have that would benefit the organisation?
  2. Are there any membership trends that exist in the organisation?
  3. Does the club have a good profile in the community? What can we do to improve profile in the community?
  4. Does the club (association) have sufficient facilities to meet current and expected future demand?
  5. Does the club (association) have a problem with equipment?
  6. Do you believe that the club's premises are in a suitable location?
  7. Is there sufficient communication between committee, participants, and other persons connected with the club

SWOT Sample 2: "Our Product and Services "

  1. What more can the club (association) do to provide activities for all ages and skill levels?
  2. Is there any potential for the club to add into other sports, activities and/or programs to make it more appealing to families?
  3. How does the club make the sport more attractive to the public? Can anything more be done?
  4. Do you believe that there is sufficient or insufficient coaching available to participants?
  5. Should the number of events/fixtures on the calendar be increased or reduced or kept the same?
  6. Are our programs and events run on days/ times that are best suited to our members.
  7. Does the club (association) have any opportunities to gain sponsorship?

SWOT Sample 3: "Our Customers"

  1. How good is our membership in getting involved in the delivery of events, programs and services? (i.e. coach. managing, helping with events, fundraising, etc)
  2. What do we know about our members and participants? Are the expectations of members changing in terms of the level of service they expect? If so how?
  3. What do we know about our members in terms of their capacity to pay the costs involved?
  4. Do you believe that the total price paid by participants is about right? (Total price = membership + competition fees + personal items) Or should the price be increased or reduced.

SWOT Sample 4: "Our Market"

  1. Has the demographic of the catchment area changed in the last five years?
  2. What is the best way to reach our market in terms of promotion?
  3. Is there a section of the community that the club(association) should target more?
  4. What do we know about other clubs (and other sports) that compete with us for membership?

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