If Operational Plan contains marketing and promotion strategies, there may be a need to include a Marketing Plan among the Operational Plan's supporting documents.
Marketing is about identifying what the consumers needs are and then moving to satisfy those needs by providing products and/or services. The marketing plan may provide details about the introduction of new products, price structures, procedures for promotion, methods of distribution and the location of events and facilities. The marketing plan exists to assist the organisation achieve objectives such as increasing the number of registered players, increasing opportunities for sponsorship and raising the media profile of the organisation.
The marketing plan may also include specific instructions about
the implementation of market surveys, customer questionnaires and
the gathering of important data for management of products and services
The operational plan often includes a number of tasks that fall
into the marketing and promotion key result area.
The following list provides examples:
| Table 18: Examples of marketing tasks to be included Operational Plan | ||
| Activity Type | Tasks | |
| Market Research Activities |
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| Promotion Activities |
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