Basic
rules of
sponsorship proposal writing
There are two basic rules in professional sponsorship proposal writing:
| Rule #1 | Provide plenty of detail |
| Rule #2 | Ensure the proposal has maximum readability |
In order to do justice to these two rules it is not recommended that a sponsorship proposal be presented in the form of a letter. However, a short covering letter should be included with a sponsorship proposal. The reason for not writing your proposal in the form of a letter is essentially about readability. Your proposal will be long if it includes sufficient detail and long documents require the text to be broken up with heading and sub-headings. This is not an expected feature of a letter.
Spacing your proposal out will also advance readability. The document may be 4-5 pages long with each page having a separate section. An attractive cover page that present a professional image is also useful. It is a good idea to avoid tacky clipart or poor quality pictures on your cover page. Imported photographs look good on your computer screen but rarely do they print well, even with laser printers.
Also use footers that contain your organisation name and page number. Furthermore do not mix fonts or use fonts that are too "Arty".